{"product_id":"step-two-beef-rub","title":"Step Two: Beef Rub","description":"\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003e\u003cstrong\u003eBig beef flavor. Zero added salt.\u003c\/strong\u003e\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eBackyard Butchers \u003cstrong\u003eBeef Rub\u003c\/strong\u003e is Step Two of our Texas Two Step system—a bold, beef-forward blend designed to be layered over our All-Purpose Base.\u003c\/p\u003e\n\u003cp\u003eBecause the salt is already handled in Step One, Beef Rub is \u003cstrong\u003e100% salt-free\u003c\/strong\u003e, giving you control over how much flavor you build without making your steak too salty. Go light for a classic finish or coat it heavy when you want a bigger, bolder bark.\u003c\/p\u003e\n\u003cp\u003eMade for steaks, brisket, burgers, ribs, roasts and anything else that deserves serious beef flavor.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow the Texas Two Step Works:\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eStep One:\u003c\/strong\u003e Start with All-Purpose Base for the salt and savory foundation.\u003cbr\u003e\u003cstrong\u003eStep Two:\u003c\/strong\u003e Add Beef Rub until you've got exactly the flavor you want.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSalt once. Layer flavor without limits.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy you'll love it:\u003c\/strong\u003e 100% salt-free • Bold, beef-forward flavor • Layer it as heavily as you want • Perfect for steaks, brisket, burgers \u0026amp; more\u003c\/p\u003e","brand":"Backyard Butchers","offers":[{"title":"Default Title","offer_id":62848342458527,"sku":"9101","price":11.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0463\/4411\/0239\/files\/2.png?v=1786420228","url":"https:\/\/www.backyardbutchers.com\/products\/step-two-beef-rub","provider":"Backyard Butchers","version":"1.0","type":"link"}